Engaging the Audience in a Digitised Television Production Process

Finding the Interactive Television Audience

The term 'convergence' increasingly dominates discussions of our media environment, yet due to the embryonic nature of the newer interactive media platforms it remains hard to predict patterns of use and meaning making among consumers. As the UK moves into the world of digital plenty leaving behind the comfortable world of analogue scarcity, television executives are increasingly looking to int...

Sonia Livingstone Television and the active audience

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Correcting Audience Externalities in Television Advertising

Informing a Distracted Audience: News Narratives in Breakfast Television

.................................................................................................................. ii Acknowledgements ................................................................................................. iv Introduction ............................................................................................................. 1 The Case of Breakfast Television ......

User Empowerment and Audience Commodification in a Commercial Television Context

This paper aims to provide insights into the concept of ‘user empowerment’ in current –digital and connectedmedia industries. We start by defining empowerment as a concept rooted in certain research traditions that focus on user behaviour and capabilities in dealing with digital and connected technologies and the production, aggregation, distribution and consumption of content. We then oppose ‘...